Prime Essentials Group
About Us
Prime Essentials Group exists to provide world-class consumable products that combine quality, performance, and genuine value for households across Australia and New Zealand.
Our partner, Velona, brings a rich heritage dating back to 1945 and is a market leader in Sri Lanka in baby nappies. Velona is known for its high-quality product range, free from harsh chemicals and designed to deliver exceptional performance and outstanding value for money.
Our Vision
To empower people to live happier, healthier lives. We believe that what goes into everyday products matters, and that safe, high-quality materials should always be accessible and affordable.
Safety of Babies
Ensuring our babies are safe is our first priority. From the sourcing of ingredients, to manufacturing processes, to the selection of adhesives and material, product testing and even packaging, we don’t stop till we feel it’s good enough for our own babies. This is why every single nappy we produce is free of harsh chemicals.
Comfort of Babies
We ensure that all our raw materials are of the highest quality by only sourcing from suppliers on the Global Top 500 Suppliers list. High quality materials and processes ensure that your baby is wrapped in superior comfort all day long.
Elevating Quality of Life of Parents
Ensuring our products promote social wellness and elevate the quality of life of parents. By striving to continually improve and innovate, we reduce the time spent on mundane chores, leaving more time for parents to bond with their baby. Effective products that keep baby dry and comfy improve a parent’s quality of sleep.
Prime Essentials Group
Global Certifications
